American Express is a premium credit card company with global reach and reputation. They also are a leader in financial services loyalty programs and innovative institutional payment solutions.
Our work with AMEX focused heavily on global website development using Content Management Systems (Sitecore and Adobe AEM) to scale content to every market they serve. But we also did a wide range of marketing and digital project based work as we were one of the only approved agencies/ vendors who could work on both marketing and technology engagements across global teams.
Types of engagements included:
Strategic Program and Marketing Planning
Creative Brand and Campaign development
User Experience Testing and Design
Digital Design
Website and Mobile App development
Email platform development
CRM platform integration
Direct Mail print production
SEO Marketing
Affiliate Marketing'
Display Marketing
Third Party Data
Program Analytics
Channels Include:
Mobile Responsive Website
Mobile App
Email
Direct Mail
Dimensional Direct Mail (High-End Packaging)
SEO
PPC/ Display
Affiliate Marketing
Point of Sale (retailing)
Event and Trade Shows
Catalog
Executive Presentation Support
