Marketing consulting
Client Services/ Business Development/ Agency Consulting
Agency business go-to-market strategist for integrated marketing services
Pitch consultant for various new business opportunities including direction on services mix, phased approach, staffing and engagement models
Agency consultant client account leadership, team mentorship and client services best practices
transmissionagency.com
Transmission
VP Client Services - 2020 to 2022
Portfolio lead for North American team of British based B2B integrated marketing agency.
Lead Transmission's largest P&L including the largest global account as well as several other key accounts within North America. P&L has delivered 36% growth over the last 7 quarters.
B2B marketing Services - ABM program strategy, marketing strategy/ analytics, content strategy/ thought leadership, Creative Brand and Campaign development, media activation planning, marketing production, program management.
Primarily focused on B2B Technology clients - HP Inc., Informatica, ZScaler, Transmit Security, VMWare, Fujitsu, Poly, DocuSign as well as new business pitches.
herodigital.com
Hero digital
VP, Client Partner (2004 to 2009)
Customer and Digital experience agency with deep roots in media and web.
Led cross functional team of paid media, CX strategy, analytics, program management, and creative leads to run AOR relationships for a diverse range of clients including – Salesforce, Gigamon, Cisco Meraki, Green Dot (Apple Pay).
Primary output was high-performing multi-channel demand generation and acquisition programs involving marketing program strategy and MARTEC implementations.
Creative development for brand positioning, product launches, ABM/ Demand Gen within select engagements driving an additional 29% growth in revenue.