American Express drives a lot of revenue through its Corporate business products such as the Corporate Card products and the institutional payments solutions. But the sales process is much longer than consumer/ SMB products, the audiences are more complex and the product details are much deeper as well.
Our team partnered with American Express Global Corporate Payments to set up a new Content Management System (CMS) and then migrate all 30+ global markets off static website pages onto this new platform. This process involved a large amount of strategy and program design. Once the new platform was launched, we continually evolved the AMEX GCP brand with our rejuvenated and more contemporary website designs. Our team has supported this as an embedded extension of our client teams on-going for almost a decade of service including CMS migrations, infrastructure upgrades and integrations as well as numerous other global client initiatives.
This platform and program infrastructure has paved the way for many other program adjacent websites and product microsites to evolve and refresh as they were brought into the common platform and program management infrastructure. And using a single instance of the CMS has strengthened the Content Strategy and SEO aspects of the company by reclaiming the prominence in search that they deserve as true leaders in the marketplace.
Fully responsive, digital first web development
Localized content and design across 26 global markets
CMS platform development ownership and systems administration
Interactive portal and recommendation experiences, videos and mobile app compatible module creation