LionTree

LionTree is a boutique mergers and acquisitions investment firm with a special focus on the media and telecommunications industry. This group of elite bankers cater to highly connected industry leaders and influencers who make the biggest of media/ telecom deals happen. Kindered is a community of LionTree clients and partners who share private thought leadership and dialog in a community forum. While a lot of networking happens at the various global LionTree sponsored events and gatherings, the Kindred app allows clients to stay connected virtually anywhere and anytime in a highly private and exclusive manner.

With such a discerning clientele it was paramount that the LionTree Kindred app be best of breed in design, UX and technology capability. The information shared is highly confidential and can make headlines if it were to be publicly shared. So military grade encryption was a must (AES-256). The balance between supplying this security without it slowing down app performance was a huge part of our success.

A big part of the app complexity and design was around the messaging function. But what really drove engagement on a sustained basis was the thought leadership and other timely content that LionTree put up on a continual basis. This content is managed through a Web Content Management System (Sitecore) which generates emails and personalized content modules for the app in an easily deployable fashion. While the design and technology were stellar, ultimately with this audience the content on the platform is always going to be the focal point. And the bar is very high. No matter whether it’s a podcast, presentation gallery or a blog post, it had to be relevant, work seamlessly and feel elegant on almost every type of phone or tablet this user base could use (including performance updates with each new Apple/ Samsung release).

The success of the project has led to a great amount of scalability for the client to connect with their community and engage with an extended audience (many of whom are prospective clients). This in turn has driven growth in the company both in terms of deals managed as well as global presence.