Marketing
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Google

Imbedded onsite at Google working as an extension of the SBM client team

Shaped the strategic direction of the global AdWords marketing programs (emails, DM, events) through segmentation and dynamic message targeting. Helped develop the GAMMA marketing platform.

Focused mainly on AdWords but worked with many other Google brands including Google Analytics, AdWords Express, AdSense, Nexus and Wallet.

Google

Google

On-site marketing program building from strategy to creative to production