Epsilon
Vice President/ General Manager (2013 to 2018)
Senior client executive with P&L Responsibility over a portfolio of Financial Services, Technology and Travel accounts
Delivered revenue growth goals of 10% to 20% year-over-year
Responsible for the quality of output from a distributed global team of 100+ matrixed associates and contractors
Clients managed include - Google, YouTube, Delta Air Lines, Union Bank, Fifth Third Bank, LionTree, Meridian Loyalty, Ameriprise, Charles Schwab
Client program focus included Consumer, SMB and B2B audiences. Scope included full range of customer life-cycle programs from Acquisition through Retention; US and Global markets (NA, LATAM, EMEA, JAPAC)
Channels including website, web app, email, mobile site, mobile app, direct mail, dimensional mail, social programs, content creation, video and loyalty platforms
Multiplatform delivery and management – Sitecore, Adobe Marketing Cloud, Epsilon Harmony, Epsilon Agility Loyalty, Exact Target, SalesForce Marketing Cloud, Oracle DB, Google G Suite - and proprietary customer platforms.
Marketing Director - Contractor (2009 to 2012)
Embedded marketing director managing program growth and project delivery for Google Marketing onsite at the Mountain View, CA Google Campus
Achieved significant account growth building the Google relationship to $25 Million annually within 3 years
Client product teams included Google AdWords, Google SMB, Google Analytics, Google EDU, YouTube
Built up a staff of 125 FTEs contractors working onsite at the Mountain View, CA campus with offshore support
Engagements heavily focused integrated efforts for web, email and direct mail
Integrated technology and agency teams to deliver seamless omni-channel program strategy and execution
Built up global offshore teams to support dynamic workflow staffing needs which drove delivery and cost efficiencies
haggin marketing
Group Account Director (2004 to 2009)
Account lead for a direct marketing and email agency supporting Dell Computers, USAA and new business initiatives
Grew and managed a portfolio of client initiatives for Dell Computers which generated $10 million annually for the agency
Oversaw a cross functional agency team of 25 including 6 direct reports. Roles included strategy, creative/ studio production and client services.
The team facilitated full end-to-end creative process from concept development to photoshoots and channel production execution
Campaigns were highly segmented and matrixed in nature including multiple product categories and sub-brands (including CO-OP initiatives)
Designed and built marketing portals, microsite and web landing pages in support of marketing campaigns, promotions and segmentation strategies
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